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Improving Marketing and Sales of Mongolian Jewellery: Scoping Mission Report

Improving Marketing and Sales of Mongolian Jewellery: Scoping Mission Report

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Author(s):  Estelle Levin-Nally

Client(s): Deutsche Gesellschaft fuer Internationale Zusammenarbeit (GIZ) with support from the Sustainable Artisanal Mining Project (SAM) of the Swiss Agency for Development and Cooperation (SADC)



In ELL’s 2015 report, “Improving Marketing and Sales of Mongolian Jewellery: Scoping Mission Report” we explore the potential for Mongolia’s gold jewellery sector to serve as an opportunity for socio-economic development.

This report assesses mineral market potential for a leading emerging economy. The risk of Dutch Disease and over-dependence on mining for economic growth has encouraged the Mongolian Government to seek diversification and investment in other industries, including jewellery. As a result, several government initiatives and ministries, as well as private sector-led initiatives, are already well positioned to support the development of Mongolia’s jewellery sector.

This report features best practice in genuine partnership with local experts. Jamiyansuren Onolt, a prestigious Mongolian calligrapher, artist, and goldsmith, provided research and coordination support for ELL throughout the project.

This report connects the needs of international leaders with local Mongolian producers. ELL consulted and scoped international mission-based jewellers to better understand their interest and ability, as well as the challenges and opportunities to: incorporating Mongolian jewellery design and/or manufacture into their supply chains, or to distribute Mongolian crafted jewellery. We built upon rich work done by previous researchers to continue and enliven a discourse about the market potential of Mongolian high-end and handcraft gold jewellery sector.

To learn more about:

  • Key opportunities and barriers to working with the Mongolian jewellery sector;
  • Market potential for high end and handcrafted gold jewellery in domestic and international markets; or
  • A Jewellery Programme for sectoral development among Mongolian jewellers;

This work was conducted through generous funding provided by the Deutsche Gesellschaft fuer Internationale Zusammenarbeit (GIZ) with support from the Sustainable Artisanal Mining Project (SAM) of the Swiss Agency for Development and Cooperation (SADC).

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